Research & Formulation
Needs analysis, ingredient strategy, clinical references, and prototype development. We prioritise efficacy, stability and safety to meet category-leading standards.
About Nutri Max Holding Ltd
Building the future of wellness — from research & formulation to brand, manufacturing and omnichannel growth.
R&D-LedScience as standard
UK/EU ReadyRegulatory & compliance
End-to-EndConcept → Launch → Scale
Award-WinningNourish Awards 2025
Who We Are
Nutri Max is a UK wellness group specialising in research-driven product creation and brand commercialisation. We combine in-house R&D, a trusted manufacturing network, and a proven go-to-market engine to bring science-backed products to life — quickly and responsibly.
GMP / ISO suppliers Third-party testing Clean label options Responsible sourcing
What We Do
Manufacturing & Quality
GMP/ISO partners for capsules, gummies, powders and topicals. Batch documentation, CoAs and third-party testing ensure consistent quality and regulatory readiness.
Brand & Packaging
Positioning, naming, visual identity and compliant labelling. We design packaging that educates, converts and travels across DTC, retail and marketplaces.
Commerce & Growth
Shopify, Amazon/eBay, and paid social. We deploy launch roadmaps, analytics and conversion loops to scale efficiently with measurable ROI.
Our Brands
We operate and incubate wellness brands across nutrition and care:
- NutriLapse — sustained-release capsules for superior uptake. Visit site
- Gummy Up+ — tasty, science-led gummies for everyday wellness. Visit site
- Wonder Numb — professional tattoo prep and aftercare. Visit site
- Sneaky Puff-Adder — discreet male vitality & confidence. Visit site
Meet the Team
Calvin Casse
Founder & Managing Director
Calvin is involved across every function of NutriMax Holding Ltd, providing end-to-end oversight from concept to execution. He leads product formulation, regulatory strategy, manufacturing coordination, brand development, digital infrastructure, and commercial rollout across all NutriMax brands.
As the central decision-maker, Calvin integrates compliance, operations, technology, and go-to-market strategy into a single execution framework. His role ensures speed, clarity, and accountability across the entire business—eliminating silos and maintaining full strategic and operational control.
Tim Hornby
Co-Founder, Technical Architecture & SaaS Strategy
Tim is responsible for technical architecture, SaaS platform development, and systems strategy across the NutriMax ecosystem. His focus is on designing scalable, modular technology that supports brand operations, digital commerce, creator workflows, and internal tooling.
He leads platform structure, integration logic, and long-term technical strategy—ensuring NutriMax's software infrastructure is robust, extensible, and aligned with commercial and operational needs. Tim plays a key role in translating business requirements into scalable technical solutions.
Gordon von Mitzinger
Co-Founder, Concept & Ideation
Gordon leads concept input, idea creation, and early-stage validation across NutriMax brands. He is closely involved in shaping product and brand concepts at inception—contributing creative direction, commercial intuition, and high-level feasibility assessment.
His role focuses on ensuring new ideas align with NutriMax's strategic vision before entering formal development, providing an additional layer of founder-level scrutiny and approval at the earliest stages.
Steve West
Warehouse & Fulfilment Manager
Steve manages day-to-day warehouse operations, including goods-in, stock control, order fulfilment, and dispatch coordination. He ensures physical inventory is handled accurately, efficiently, and in line with internal processes and external platform requirements.
Working closely with the leadership team, Steve supports fulfilment across direct-to-consumer, marketplace, and wholesale channels, maintaining operational reliability as volumes scale.
A Founder-Led Operating Model
NutriMax is built around direct founder involvement at every critical stage—from ideation and platform architecture to compliance, fulfilment, and commercial execution. This structure enables faster decision-making, tighter risk control, and scalable growth without operational fragmentation.
Why Work With Us
- Speed to market: turn ideas into retail-ready products without losing rigour.
- Compliance first: UK/EU labelling, claims, testing and documentation covered.
- Scalable infrastructure: proven Shopify stack, fulfilment and marketplace ops.
- Transparent economics: clear unit models and forecastable growth levers.
*We can operate as your silent manufacturing partner or as a full turn-key innovation team.
